Holy Air Ball: I Wasn’t Consistent With My Marketing

Here’s something I hate to admit out loud: I didn’t market my own business. At least, not consistently.

And for someone who has built entire marketing strategies for billion-dollar brands…that stings.

I know better. I am better. But I still let it slide. And that silence? It cost me.

Here’s What Happened

Like most entrepreneurs, I got busy. Client work picked up, and I told myself that was a “good” problem to have. But the truth is, I used that busyness as a reason (read: excuse) to put my brand on the back burner.

I didn’t post content. My social profile was silent for months. I ghosted my own business.

Not because I didn’t care—because I did. But because showing up consistently takes work. And consistency, as it turns out, is the hardest thing to maintain when you’re juggling everything else.

The Cost of Inconsistency

When you're not visible, people forget. And if they forget you exist, they won’t hire you, refer you, or believe you when you're finally ready to show up again.

I lost momentum, which cost me the connection with my audience.

It’s frustrating because I know marketing is just as much about rhythm as it is about reach. And I broke my rhythm.

The Wake-Up Call

So I looked in the mirror and gave myself some tough love: “You’re not waiting for inspiration. You’re hiding behind perfectionism. And it’s time to stop.”

I didn’t need a better strategy. I had that. What I needed was a repeatable system, one that didn’t rely on how I felt that day or how full my calendar was.

And I needed to give myself permission to be visible again—even if the message wasn’t perfectly polished.

What I’m Doing Differently, Starting Now

I’m recommitting and rebuilding my marketing momentum. Perfect will no longer be the enemy of good enough. 

My marketing plan will prioritize consistency over complexity and progress over polish. No more overthinking. No more stalling out on version 17 of a caption.

Just clear, repeatable actions I can actually stick to—because momentum matters more than mastery.

Now, I’m leaning into structure, showing up regularly, and treating my brand like it deserves to be seen.

Because here’s the truth: You can’t build trust in the dark. If you want to be top of mind, you have to be consistently in sight.

A Note to You (And to Me)

If you’ve been quiet for a while—if you’ve let your marketing fall by the wayside—it’s not too late.

It’s time to start again—to show up, speak honestly, and share what you know, even if it’s not perfect. You don’t need to be flawless. You just need to be present.

And if you find yourself in the same situation I was in, let’s talk. I’ve been in your shoes and can help you re-commit to marketing again.